The beginnings of the chain"s name have to do with the so-called "generation gap," not sex-related orientation.

You are watching: What does the gap stand for

Published23 respectable 2001

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Once again the search for hidden interpretations in the mundane has resulted in an exciting rumor about the supposedly acronymic origins of the name of a popular attirer. Akin come the Troop sport (“To dominion Over Oppressed People”) and also Adidas (“All Day ns Dream around Sex”) canards, the rumor about The gap asserts the it attracted its name from one initialization that the phrase “Gay and Proud”:

Yesterday, ns heard this one: The void was began by a gay man and also the name means Gay and also Proud.

Although The void did begin in mountain Francisco, a city house to a large homosexual populace and strongly linked with happy pride, the name has actually nothing to carry out with either of those coincident facts. Gap Inc. Was started in 1969 by Donald and also Doris Fisher as a solitary store staffed through a grasp of employees. The retailer take it its surname in homage come “the generation gap,” a term renowned in the late 1960s explicate the intellectual, ethical, and social gulf between young people and also their parents’ generation.

The inspiration for this very first jeans-only store came indigenous Donald Fisher’s frustrations as a consumer: he was finding jeans difficult to shop for, having to take trip to several various stores to examine a selection of brands since no one place housed castle all. His experience, he figured, was most likely a common one; if that were, it indicated that a industry for a jeans-only shop was existing even if rather in the retail field had yet to notice it.

Gap Inc. Has since grown from its jeans-only beginnings to become one of the most renowned clothiers the its age. The agency employs an ext than 166,000 people global and operates 3,800 stores under brand names including the Gap, Banana Republic, Old Navy, Athleta, and Intermix.

“Gay and proud” came to be a catchphrase in ~ the gay community since it proclaimed in a positively-voiced manner the its members took pride in that they were fairly than feeling ashamed of your lifestyle. The wasn’t that long back that concealing all evidence of a same-sex preference was the order of the day, and the phrase “Gay and proud” hence represented a significant shift in just how a community viewed both itself and also the worth of its individual members in society.

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It is deeply ironic that a rumor would insurance claim such a strong statement of proud would have been deliberately covert from all but those in the know as an acronym. How “proud” would one have to be to want to exude together a message in a surprise form?

The implied shock variable in The space rumor springs from the presumption the if it were true, wearers of space merchandise would certainly be unknowingly advocating a way of living they could or could not personally approve of. (It’s one thing to tide a “Gay and Proud” authorize if you know you’re holding it, yet quite one more to find one has been pinned come your earlier without her knowledge. Also the many gay-sympathetic person might take umbrage in ~ that.)

Beyond that factor, what fuel this rumor is the desire to believe we’ve to be let in on a item of mystery knowledge; our pleasure in share it through others often blinds us to the falsity the the gleaned information. Couple of can stand up to the lure of a deliciously wicked tidbit, thus couple of stop to examine their facts prior to spreading the falsehood further.